On iOS, for example, this involves using the notifications widget in order to display Musixmatch lyrics alongside Apple Music. This has seen the company’s 30-strong engineering team find rather ingenious, albeit hacky, ways of getting Musixmatch’s lyrics to appear overlaid on and synced with third-party music apps, rather than forcing users to stay within the Musixmatch app itself and rely solely on their own local music library. In a Q&A with Ciociola (a lightly edited version is published below), he attributes this recent traction to what he deems to be a number of “growth hacks”. Musixmatch hasn’t raised any further funding since and says it has no immediate plan to do so. That’s up from 10 million downloads at the turn of 2013 when the U.K./Italian startup raised its most recent funding round of $3.7 million, which brought total funding to $8.1 million. More impressive still, this equates to 30 million monthly active users (MAUs), and 5 million daily active users (DAUs), while downloads across all platforms now total 50 million. However, when founder and CEO Max Ciociola pitched me an array of Musixmatch news earlier this week, including newly added support for Spotify login and playback within the startup’s updated iOS and Android apps, one tidbit stood out: In terms of monthly users, the company has grown over 308 per cent in the last year, making 2015 a break out year for five year old Musixmatch and perhaps something that has been a long time coming.
The company originally pitched itself as an ‘IMDB for song lyrics’ and differentiates from a number of competing lyrics sites by being fully licensed and having the blessing of music publishers. I tend to shy away from trumpeting a startup’s metrics on their behalf or covering incremental app updates, but it has been a while since I heard from Musixmatch.
0 kommentar(er)
